PIVOT TO PROFIT
PIVOT ACADEMY
The Pivot That Turns Passion Into Profit
The Pivot That Turns Passion Into Profit
Are you a successful female photographer ready to create an online course, workshop or coaching program for photographers and bring in
an extra $100k+ in 2025?
Ready to take what you know as a photographer and turn it into a
$10K+ workshop, online course, or coaching program you can launch on repeat
—in just 30 days?
YES! I want 10K in 2025
The Pivot That Turns Passion Into Profit
PIVOT TO PROFIT
PIVOT TO PROFIT
The Pivot That Turns Passion Into Profit
Ready to take what you know as a photographer and turn it into a
$10K+ workshop, online course, or coaching program you can launch
on repeat
—in just 30 days?
Ready to take what you know as a photographer and turn it into a
$10K+ workshop, course, or coaching program you can launch on repeat
—in just 30 days?
YES! I want 10K in 2025
You’ve got those slow morning vibes, still in bed snuggling with the kiddos. And guess what? Your bank account just keeps growing.
How’s that possible? By pivoting into photography education and turning your expertise into income.
Sound good so far?
You’ve got those slow morning vibes, still in bed snuggling with the kiddos. And guess what? Your bank account just keeps growing.
How’s that possible? By pivoting into photography education and turning your expertise into income.
Sound good so far?
Another payment notification just hit your bank account. It's the 4th one, and you haven’t even rolled out of bed yet.
Cha-Chinngg! 💸
Cha-Chinngg! 💸
Then you're in the right place...
Then you're in the right place...
No more taking sessions that don't light you up
You’ve hit a wall trading time for money with photoshoots and ready for more.
You feel called to more: more income, more impact, MORE CHOICE, more freedom.
You’ve thought about teaching but don’t know where to start (or how to make it profitable) or need accountability.
You want to break free from the feast-and-famine cycle and create consistent, scalable income and time freedom.
You’ve hit a wall trading time for money with photoshoots and ready for more.
You feel called to more: more income, more impact, MORE CHOICE, more freedom.
You’ve thought about teaching but don’t know where to start (or how to make it profitable) or need accountability.
You want to break free from the feast-and-famine cycle and create consistent, scalable income and more time freedom.
Can You Relate?
Does this sound like you?
It's time to get your ideas out of your head and into the hands of paying students
It's time to get your ideas out of your head and into the hands of paying students
You’ve felt the nudge for a while now—an inner knowing that your talent, your expertise, and your story are meant for something bigger.
You’re not just a photographer. You’re a creator, a visionary, and a natural leader. You’re someone who has walked the path, learned the lessons, and built something extraordinary. And deep down, you know it’s time to teach others how to do the same.
Ready to Launch Your First Profitable Photography Offer in 30 Days?
Ready to Launch Your First Profitable Photography Offer in 30 Days?
Right now, there are photographers struggling with what you’ve already mastered. They’re searching for someone like you to guide them—and they can’t wait forever.
Right now, there are photographers struggling with what you’ve already mastered. They’re searching for someone like you to guide them—and they can’t wait forever.
I remember standing right where you are—pouring everything into booking more sessions, knowing I wanted more freedom and bigger impact, but feeling stuck on how to make it happen (all while navigating life as a single mom).
I remember standing right where you are—pouring everything into booking more sessions, knowing I wanted more freedom and bigger impact, but feeling stuck on how to make it happen (all while navigating life as a single mom).
I pivoted into photography education back in 2005 by selling business forms to women photographers as a side hustle. That first step grew into over $3 million in combined sales through workshops, courses, and coaching—and finally gave me the financial freedom I’d been searching for.
Hello there, I'm Skye
then I did something brave!
then I did something brave!
I've created over $3 MILLION in sales
teaching photographers just like you.
I’ve cracked the code, want to teach you.
I've created over $3 MILLION in sales
teaching photographers just like you.
I’ve cracked the code, want to teach you.
Turn Your Photography Expertise Into Profitable Income -- ON REPEAT
Turn Your Photography Expertise Into Profitable Income -- ON REPEAT
PIVOT to PROfit
Pivot to Profit
introducing...
TM
TM
Pivot to Profit is your step-by-step guide to launching and growing a profitable photography education business.
Master the foundations of online courses, workshops,
and coaching offers to create a scalable income stream and make a meaningful impact.
Discover proven strategies to monetize your expertise
and fast-track your success—all in just 30 days.
Pivot to Profit is your step-by-step guide to launching and growing a profitable photography education business.
Master the foundations of online courses, workshops,
and coaching offers to create a scalable income stream and make a meaningful impact.
Discover proven strategies to monetize your expertise
and fast-track your success—
all in just 30 days.
Be able to focus on the sessions that LIGHT YOU UP and passing on sessions that don't vibe with you.
Never worry about another "slow season" again by creating steady income during your slowest time of the year.
Never worry about another "slow season" again by creating steady income during your slowest time of the year.
Have the funds to send your teen to college or pay for a wedding, grow your retirement savings or saving for your first house, save for an adoption or maternity leave.
Have the funds to send your teen to college or pay for a wedding, grow your retirement savings or saving for your first house, save for an adoption or maternity leave.
Pay for fun family vacations (mine paid for 10 years of Disneyland passes when we lived in SoCal).
Pay for fun family vacations (mine paid for 10 years of Disneyland passes when we lived in SoCal).
Invest in your dream studio space or home office and finally create the creative sanctuary you’ve been dreaming of.
Invest in your dream studio space or home office and finally create the creative sanctuary you’ve been dreaming of.
Be able to focus on the sessions that LIGHT YOU UP and passing on sessions that don't vibe with you.
Pay down debt faster and with ease, giving you peace of mind and financial freedom.
Pay down debt faster and with ease, giving you peace of mind and financial freedom.
Pivoting could help you finally:
You can’t build a profitable education business with the same mindset that got you here. This module rewires your beliefs, helping you step into the identity of a leader and educator who influences with authority.
- Overcome imposter syndrome with faith-fueled confidence.
- Visualize your success and anchor your future self in your actions today.
2. Discover Your Unique Expertise
Stop guessing what you should teach. I’ll help you uncover the gold in your photography journey and position yourself as the go-to educator in your niche.
- Discover your niche by auditing your skills and experience.
- Validate your offer idea to ensure demand before you build.
3. Build Your Signature Offer
Craft an offer so irresistible, it sells itself. Whether it’s a workshop, course, or coaching program, you’ll learn to create an impactful offer that aligns with your expertise and audience needs.
- Pre-sell with confidence to generate income before you even start.
- Structure for success with templates and tools that make creation simple.
4. Magnetic Messaging
It’s not enough to have a great offer—you need to attract the right audience with messaging that stops the scroll and inspires action.
- Craft your pivot story to connect emotionally and build trust.
- Master hooks and CTAs that make buyers say, “This is exactly what I need!”
5. The Launch Lab
Ready to profit? I’ll walk you through every step of your first launch so you can build momentum, generate sales, and set yourself up for repeatable success.
- Launch with confidence using proven strategies for visibility and conversions.
- Scale with ease by leveraging testimonials, automating, and expanding your offer suite.
- Overcome imposter syndrome with faith-fueled confidence.
- Visualize your success and anchor your future self in your actions today.
- Discover your niche by auditing your skills and experience.
- Validate your offer idea to ensure demand before you build.
- Pre-sell with confidence to generate income before you even start.
- Structure for success with templates and tools that make creation simple.
- Craft your pivot story to connect emotionally and build trust.
- Master hooks and CTAs that make buyers say, “This is exactly what I need!”
- Launch with confidence using proven strategies for visibility and conversions.
- Scale with ease by leveraging testimonials, automating, and expanding your offer suite.
This 45-week program is your step-by-step guide to turning your photography knowledge
into income.
Whether you’re dreaming of offering workshops, digital downloads, editing classes,
or something uniquely yours, Pivot to Profit
will take you from uncertain and overwhelmed
to confident and making sales.
This 5-week program is your step-by-step guide to turning your photography knowledge into income.
Whether you’re dreaming of offering workshops, digital downloads, editing classes,
or something uniquely yours, Pivot to Profit
will take you from uncertain and overwhelmed
to confident and making sales.
Inside, you’ll unlock my signature Pivot Method™, a step-by-step process designed to guide you through:
The 5-Week Roadmap to a Profitable Coaching Business
The 5-Week Roadmap to a Profitable Coaching Business
What You’ll Get Inside PIVOT TO PROFIT
What You’ll Get Inside PIVOT TO PROFIT
READY TO PIVOT!
"I launched a mini-course and it’s already brought in $7k!"
I’ve been in business for years, but I never thought about teaching. After Pivot to Profit, I realized how much value I had to share. I launched a mini-course on editing techniques, and it’s already brought in $7K in sales! I’m hooked.
lindsey, PHOTOGRAPHER
"This course completely flipped how I think about my business."
I always thought workshops and courses were complicated, but Pivot to Profit made it so clear. I had been toying with the idea of teaching for years, but I didn’t know where to start. Pivot to Profit broke it all down and made the process feel so manageable.
Cassie, PHOTOGRAPHER
Weeks 1–3: Build Your Foundation
Master the essentials to create a compelling offer and connect with ready-to-buy clients:
- Discover your most profitable offer idea.
- Package and price your expertise with confidence.
- Refine your messaging to attract your ideal audience.
Week 4: The Launch Lab
Launch your offer and step into action with powerful tools and strategies:
- Confidently execute your launch with ease and focus.
- Learn how to add visibility + attract buyers to your offer.
- Build momentum for future launches by mastering foundational launches.
Bonuses to Accelerate Your Success - SEE BELOW.
This 4-week program is your step-by-step guide to turning your photography knowledge
into income.
Whether you’re dreaming of offering workshops, digital downloads, editing classes,
or something uniquely yours, Pivot to Profit
will take you from uncertain and overwhelmed
to confident and making sales.
The 4-Week Roadmap to a Profitable Coaching Business
By the end of these 30 days, you’ll have your first offer ready, your first sale under your belt, and a repeatable plan to keep the momentum.
This isn’t about building a business overnight—it’s about proving to yourself that you can take that first step and make money doing what you love.
Let’s make your first $10K teaching what you know, with ease and confidence.
What You’ll Get Inside PIVOT TO PROFIT
The results
THEN HOW DOES THIS SOUND?
Identify the perfect offer idea based on your expertise and passion.
Learn to create irresistible workshops and sell all the seats - on repeat
Package and price your offer in a way that feels natural and valuable.
Follow a proven system and see results faster than you imagined.
Kick that imposter syndrome and self doubt in the booty and feel confident.
Learn how to sell authentically—without feeling pushy or awkward.
Bonus!
Bonus
Enrollment Special
The 48-Hour
Bonus Bundle
Secure your spot within the PRESALE
and learn how to create 10K in a Day
By creating a Photography Shootout
When you enroll in Pivot to Profit within the first 48 hours, you’ll gain access to these exclusive fast-action bonuses designed to make your first launch not just successful—but seamless.
Valued at $1000, these resources are your shortcut
to clarity, confidence,
and conversions.
"10K IN
A DAY"
Need a quick cash injection?
BONUS #1
BONUS #2
The Low-Cost Instagram Ads Playbook (Value: $497)
Editing + Teaching Video
Collection – (Value: $497)
I’ll not only hand you my proven roadmap from 17 years of hosting workshops, but if you act now, I’ll also give you my 'Shootout Success Blueprint'—so that you can create '10K in a day' through photography shootouts.
This exclusive bonus includes a step-by-step playbook to create low-cost Instagram ads that drive traffic and boost your offer’s visibility. Master simple, effective strategies to reach your audience and amplify your launch—without overspending.
Get IMMEDIATE access of this exclusive bonus Includes hours of editing and teaching videos, as well as numerous PDF workbooks such as 'Profitable mini-sessions' 'Posing Workbook', 'The Burnedout Photographer Guide',
'Styled Sessions Guide', + MORE!
Bonus!
Bonus
Enrollment Special
The 48-Hour Presale Bonus Bundle
When you enroll in Pivot to Profit within the first 48 hours, you’ll gain access to these exclusive bonuses designed to make your first launch not just successful—but seamless.
Valued at $1000, these resources are
your shortcut
to clarity, confidence,
and sales.
When you enroll in Pivot to Profit within the first 48 hours, you’ll gain access to these exclusive fast-action bonuses designed to make your first launch not just successful—but seamless.
Valued at over $1,500, these resources are your shortcut
to clarity, confidence,
and conversions.
BONUS #1
BONUS #3
The Low-Cost Instagram Ads Playbook
(Value: $497)
Editing + Teaching Video
Collection – (Value: $497)
Editing + Teaching Video
Collection – (Value: $497)
This exclusive bonus includes a step-by-step playbook to create low-cost Instagram ads that drive traffic and boost your offer’s visibility. Master simple, effective strategies to reach your audience and amplify your launch—without overspending.
Get IMMEDIATE access of this exclusive bonus Includes hours of editing and teaching videos, as well as numerous PDF workbooks such as 'Profitable mini-sessions' 'Posing Workbook', 'The Burnedout Photographer Guide',
'Styled Sessions Guide', + MORE!
You know you have the skills and expertise to create something truly transformative for other photographers … which means, you have what it takes to build a profitable photography education business.
In 30 days, you could be making your first sale and celebrating the beginning of a very lucrative pivot.
You just need to learn the steps to get this out of your head and into the hands of paying students.
And in six months, you could be waking up every morning to enrollments in your inbox and deposits in your bank account which are adding up VERY quickly!
Are you ready?
Let's go!
Are you ready? Let's go!
You just need to learn the steps to get this out of
your head and into the hands of
paying students.
And in a year, you could be waking up every morning to enrollments in your inbox and deposits in your bank account which are adding up VERY quickly!
Pivot to Profit is open now
Pivot to Profit is open now
SCROLL DOWN FOR Important FAQ
SCROLL DOWN FOR FAQ
Payments starting at $20 per month when choosing affirm, afterpay or klarna
at checkout
Payments starting at $20 per month when choosing affirm, afterpay or klarna
at checkout
The next round of Pivot to Profit begins on Jan. 22nd, 2025
Spots are very limited.
The next round of Pivot to Profit begins on Jan. 22nd, 2025
Spots are very limited.
Enjoy the exclusive price and bonuses—available for the next 48 hours only.
This 5-week program won’t be offered at
this price again,
so don’t miss your chance to join!
Enjoy the exclusive price and bonuses—available for the next 48 hours only.
This 5-week program won’t be offered
at this price again,
so don’t miss your chance to join!
$497
$497
$197
$197
I'm READY TO BEGIN!
I'm READY TO BEGIN!
Skye Edmonds is the heart-driven founder of the nationally renowned brand, Work of Heart Photography (est. 2004), and the visionary voice behind the CEO SZN and PIVOT podcasts. Over the past 20 years, Skye has guided more than 10,000 photographers to build the businesses of their dreams through 100+ in-person workshops nationwide and achieved over $2 million in sales with her groundbreaking online course.
As a certified business mindset coach specializing in identity work, the nervous system, and the CEO mindset, Skye is passionate about helping freedom-driven creatives gain clarity, take bold action, and reconnect with their intuition—creating businesses that feel as good as they look.
Skye’s approach goes beyond surface-level tactics, diving deep into the inner work that drives lasting transformation, so her clients not only build wealth but also experience the freedom, impact, and fulfillment they crave.
Skye Edmonds is the heart-driven founder of the nationally renowned brand, Work of Heart Photography (est. 2004), and the visionary voice behind the CEO SZN and PIVOT podcasts. Over the past 20 years, Skye has guided more than 10,000 photographers to build the businesses of their dreams through 100+ in-person workshops nationwide and achieved over $2 million in sales with her groundbreaking online course.
As a certified business mindset coach specializing in identity work, the nervous system, and the CEO mindset, Skye is passionate about helping freedom-driven creatives gain clarity, take bold action, and reconnect with their intuition—creating businesses that feel as good as they look.
Skye’s approach goes beyond surface-level tactics, diving deep into the inner work that drives lasting transformation, so her clients not only build wealth but also experience the freedom, impact, and fulfillment they crave.
What is Pivot to Profit?
Pivot to Profit is a five-week course designed to help photographers transition into profitable teaching and education. Whether you're considering workshops, retreats, or online courses, Pivot to Profit gives you the tools and strategy to make your first launch successful in just 5 weeks.
Frequently Asked Questions
How long is the course?
Pivot to Profit is structured as a five-week course. Each week includes video lessons, actionable steps, and resources to keep you on track.
Who is Pivot to Profit for?
What if I don’t have a clear idea yet of what I want to teach?
What makes Pivot to Profit different?
How much time will I need to dedicate each week?
What happens after the program ends?
Is there a refund policy?
Is this program beginner-friendly?
What if I don’t have a big following or email list?
No problem! Pivot to Profit includes exercises and tools to help you clarify your unique expertise and identify what will resonate most with your audience.
Pivot to Profit focuses on rapid results, helping you achieve a profitable launch in just 30 days. Unlike other courses that offer generic advice, this program is tailored to photographers.
On average, you’ll need about 1-2 hours per week to watch the lessons and complete the action steps. The course is designed to fit into a busy photographer’s schedule.
You’ll have lifetime access to the lessons and templates, plus the option to continue working with me or join future offerings to build on what you’ve learned.
Due to the nature of this program and the depth of resources provided, we don’t offer refunds. This ensures you’re fully committed to your success.
That’s okay! Pivot to Profit teaches you how to leverage the audience you already have and strategies to grow your reach effectively, even if you’re starting small.
While this isn’t for total beginners, you don’t need years of business experience. If you’re a photographer ready to pivot into teaching or coaching, we’ll meet you where you are.
This course is for photographers ready to expand their income streams by stepping into education. If you’re ready to aim for $5K or $10K (or more) with your first launch and want a clear, actionable roadmap to get there, Pivot to Profit is for you.
you wanna make something epic, don't you?
Got questions about Pivot To Profit? Don’t overthink it—drop us a message!